What is SEO?
SEO (Search Engine Optimization) is a series of tactics performed to rank high on the Google search results. This will increase your organic search visibility, thereby increasing traffic to your website, resulting in improved sales.
It is a long term strategy that requires you to plan and execute to obtain results. Here are some of the steps that needs to be done to optimize your website.
On-site optimization is done for the content of your web page to make it accessible to search engines. It also involves changing the technical structure of your website and is optimized for your target keywords and phrases.
Content marketing aids to build domain authority, attract inbound links and produce fresh content to rank for more keywords.
Link Building and Off-site Optimization
This strategy includes building links and optimizing your site through guest posts and actively engaging in social media.
Measurement and Analysis
Finally, you need to constantly measure your work, evaluate your success, and adjust your strategy to get even better results.
When ranking sites, Google takes into consideration two main things,
- Page Authority
- Page Relevance
Page relevance includes
- Who is your target audience?
- How will plan to target them?
- How do you plan to achieve your goals?
For developing an efficient strategy and to understand the relevance, you need to:
Understand Your Demographics
Study your demographics closely to understand:
- Who are the searchers you wish to target?
- What are they going to be searching for?
Market research comes into play here and you try to understand the mentalities and behavioral patterns of your target searchers. The next challenge is:
- Are the people who find your website ready to buy immediately?
- Are they still in the research phase waiting to decide?
This study will help you target the right keywords and develop the right content that would yield the right impact.
You will want to certainly study your competition to gain a clear understanding of their strategies.
- Make a list of your competitors.
- What are they currently doing in terms of SEO?
- What keywords are they currently ranking for?
- What are they optimizing for?
- How much are they investing in their on-site content marketing strategy?
These questions will help you to work towards gaining a competitive edge.
Incorporating the keywords in your text copy alone will not fetch higher rankings, instead Google looks for related topics when it searches for relevant results, while trying to understand the intent of the user.
Three factors that help in your keywords selection criteria are:
Set precise Goals
SEO is a long term process and you need to decide on the amount of money you are going to spend on the campaign. You must set clear specific goals to create the desired impact depending on your business.