Is mobile commerce destined to be the wave of the future? Years ago, consumers relied on the brick and mortar stores for shopping and as the years passed, ecommerce and purchasing online was the fad of the season. Shopping behavior of the customers changed drastically and they preferred to buy and sell goods from anywhere and everywhere using a mobile device. Mcommerce is the trend that evolved progressively from ecommerce and refers monetary transaction that has been completed using a mobile device with the help of the internet.
- Mobility: People prefer to use their smartphones to fulfill their business transactions anywhere they go as long as they can access the internet.
- Portability: Because of mobile device portability, mobile commerce reach will be far wider than e-commerce.
- Location:M-commerce apps can track and identify user locations with the help of GPS technology and Wi-Fi to provide location-specific content and personalized recommendations.
- Security: The security capabilities of mobile commerce are a bit more extensive.
According to the Statista reports the revenue for the Mcommerce is expected to grow from 156.28 Billion US Dollars in 2017 to 206.51 in the year 2018.
Mobile retail e-commerce sales in the United States from 2013 to 2021 (in billion U.S. dollars)
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