Generation UCAN – Inspiring “SuperStarch” Success

Category: Branding

There is a way to do it better – find it.
-Thomas A. Edison

What began as the desperate search by the parents of Jonah Feldman (Jonah), affected with glycogen storage disease led to the formation of Generation UCAN. Generation UCAN is powered by SuperStarch, a complex carbohydrate that uniquely stabilizes blood sugar and causes virtually no reaction from the fat-storage hormone insulin. SuperStarch is a revolutionary fuel being used for energy, sports, and fitness.

Newlineinfo teamed up with Generation UCAN to create a workable solution to express their brand and to showcase their innovative product. The Homepage features the Marathon stars Meb Keflezighi and Dathan Ritzenhein, Olympians, who are proud to be associated with Generation UCAN. The website features the details of the company from inception till date. It also portrays in a detailed manner the science behind the development of SuperStarch and its various benefits for the next generation’s sports nutrition.

The ‘WHO’S TALKING’ section of the website features what the experts and athletes associated with UCAN have to say about the product and its benefits. ‘UCAN videos’ is linked to the YouTube Channel of GENERATION UCAN. The website also enables consumers to purchase products easily for personal orders or in bulk for resale.

Newlineinfo takes pride in developing the right mix of brand design and user interface with compelling web experiences for Generation UCAN.

Website: Generation UCAN

For more information, visit our website Newlineinfo, or contact us at 301.760.7366.

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